I have just finished reading Predictably Irrational, a book by Dan Ariely on why economic thinking is flawed due to its failure to include behavioural economic concepts. In economics the actions of people are summed up by Homo Economicus, an imaginary figure that is completely rational and bases all its actions upon these rational foundations. Read more about Predictably Irrational[…]
Which line is bigger? Despite the top line appearing smaller than the bottom, they are both the same size. The only difference is the inversion of the reed.
The following video shows how easy it is to manipulate humans into doing certain things! It is rather amusing: