Case Study: Kraft’s Hostile Acquisition of Cadbury’s

Cadburys, a British global producer of confectionary was bought out by the American Kraft in January 2010. Prior to the merger Cadburys was listed on the London Stock Exchange under the FTSE 100 Index. It was originally founded in 1824 in Bourneville. Its products include Flake, Dairy Milk and Milk Trays and the firm employed 45,000 people in 60 countries.

Kraft is the world’s second largest food company after Nestle, with revenues of £25.6 billion (2008) employing 98,000 people. They produce Dairylea, Milka, Philadelphia and Oreos.

The hostile takeover was first announced on 7th September when Irene Rosenfeld announced a 745p per share offer for Cadburys valuing it at £10.2 billion. [...]